The Moose Jaw Vitality Project
In April 2025, Dr. Goodenowe announced a $100 million commitment to launch the Moose Jaw Vitality Project, a first-of-its-kind community health initiative designed to provide free access to advanced health monitoring and restorative health protocols for all residents of Moose Jaw and the surrounding area.
How it works
Three technology layers
The project combines three technology layers into a single community-scale model:
Measurement
The BioMetrix™ BioScan blood test and BioMetrix NeuroMRI™ brain imaging platform identify biochemical deviations from health before symptoms appear. The BioScan uses Dr. Goodenowe's patented FT-ICR-MS technology to measure thousands of biomarkers from a single blood sample. The NeuroMRI uses a 3T functional MRI with proprietary interpretation software to assess brain structure, myelination, and functional connectivity.
Restoration
Targeted supplementation protocols (BioNutrix™) including proprietary plasmalogen precursors and other formulations, designed to correct the specific deficiencies the assessments identify.
Validation
Repeated BioScan and NeuroMRI assessments, alongside FDA-recognized standardized health assessments, to measure whether the protocols are working and adjust as needed.
Facilities
Five facilities acquired in Moose Jaw
Three are open. Two are under construction.
Community Health Information Centre
Town and Country Mall, Moose Jaw
Engage Café
Town and Country Mall, Moose Jaw
Restorative Health Centre
1350 Lakeview Road — 18,000 sq ft, transformed from the former Angus Campbell Centre on a 10-acre riverside site
Chemistry and Manufacturing Facility
30 Mackenzie Lane — a 13,000 sq ft facility to produce advanced nutrition products for local and worldwide distribution
Community Health Centre
1400 Lakeview Road — a 25,000 sq ft community research and health centre
Technology
Research-grade instrumentation in Moose Jaw
The facilities will house advanced technologies for measuring and improving health and quality of life that most communities this size would never see such as advanced biochemical monitoring, 3T functional MRI, and cardiac imaging, ultrasound, photobiomodulation, ECG, EEG, and advanced vision and hearing, to name a few.
This level of analytical instrumentation is typically found in major university research hospitals. It is being built out in a Saskatchewan city of 34,000.
By the numbers
$100M
total commitment
200+
Moose Jaw residents enrolled at no cost
50+
local staff employed
5
facilities acquired
$0
cost for Moose Jaw and area residents
The vision
A proof of concept for restorative health
The MVP is designed as a proof of concept: can advanced restorative health protocols, implemented at a community scale, produce measurable changes in public health outcomes? Success will be measured through epidemiological monitoring of disease incidence and healthcare utilization. If the model works in Moose Jaw, it is intended as a scalable blueprint for other communities.
"By removing financial barriers and empowering residents with the knowledge and tools to restore their health, we aim to build a parallel, restorative and perpetual care model that complements traditional medicine." — Dr. Goodenowe, EINPresswire, April 22, 2025